Calculate Your
Authority
in under 5 Minutes
1
How long have you been in business?
Less than a year
1-3 years
3-7 years
8+ years
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2
How many competitors can your perfect person choose from if they don't choose you?
Fewer than 3 (special expertise)
3-7 (expanding niche)
8+ (a competitor on every corner)
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3
Does your marketing message focus on ONE transformation or is your message about your name/brand?
Example: Sell a High Ticket Offer Without Ad Spend or I am a business coach.
Benefit is defined and helps my perfect person
More about my name/brand
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4
How consistently do you advertise your business?
Every day
A few times a month
Seasonally
Never
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5
Can people identify your brand logo/image quickly?
Yes
No
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6
How often have you been featured on local or national media?
Never
Once
A few times
Regularly
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7
Do you use videos in your marketing funnel?
Never
Once
A few times
Regularly
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8
How often do you create content to share on your social media channels?
Never
Once in a while
Once a week
Multiple times a week
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9
How often do you mail a print newsletter to your community?
Never
Seasonally (1-2x per year)
Quarterly
Every month
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10
How often do you email your list?
Never
Occasionally
Once per week
Several times a week
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11
Are your emails story-based or product/service/offer related?
Story-based
Product/service/offer related
I do not send emails
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12
Do you have any recognized authority figures that your community follows prominently featured on your website?
Yes
No
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13
How many client testimonials do you use in your marketing
None
A few here and there
More than 5
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14
How many awards have you or your company received that your community knows about?
None
1-3
4-6
7-10
Too many to count
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15
Are you a published author of a book?
Yes
No
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16
Are you a best-selling author?
(Amazon, NY Times, etc.) Yes No
Yes
No
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17
Do you have a podcast?
Yes
No
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18
How many media credentials or endorsements from highly rated organizations do you have featured on your website?
None
One
Between 2-3
4 or more
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19
How often do people refer qualified clients to you?
Never
A few times every year
1-2 times a month
3-5 times a month
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20
How often are you asked to speak to someone else's community? (in person or virtually)
Never
Once a month
2-3 times a month
4+ times a month
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